College looks at new logo
Submitted by Daingerfield1 on
Northeast Texas Community College is getting a new look as it approaches 30 years of serving the area. This week, the college unveiled a new logo and branding campaign that highlights NTCC’s commitment to providing responsible, exemplary learning opportunities.
Last fall, NTCC engaged the services of Interact Communications, one of the top community college marketing firms in the country, to conduct market research, create a recognizable brand and develop a comprehensive marketing and recruitment plan. The research phase included focus groups with local stakeholders, surveys, competitor reviews, and more.
“There is a lot of behindthescenes work that goes into rebranding an organization. It is not enough to develop attractive, creative marketing pieces and call it a brand. We really wanted something that resonates with our community and that fits who we are as a college,” Dr. Brad Johnson, NTCC President, said. “We are exceptionally pleased with the result of these efforts and I think you will begin to see an increase in the visibility of NTCC over the coming months.”
The new brand statement is “focused” and Dr. Johnson feels that the single word does a good job of summarizing the college’s strategic vision.
“FOCUSED is a simple concept and I think it sums up what we do nicely. We are a community college in every sense of the word - meaning that our primary mission is to meet the needs of the community. As those needs shift, it is our job to adapt our focus to meet them,” Dr. Johnson said.
The new logo, features a stylized “N” for Northeast and maintains NTCC’s original blue and red color scheme. Jodi Weber, NTCC Director of Marketing and Public Relations, noted that the previous logo was developed about 20 years ago and was beginning to look dated.
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